Muccitelli worked alongside Boston University representative Monica Sucic, another Sony Music intern, at the event. “Don’t forget to buy Khalid’s new album next Friday!”įree Spirit releases April 5 for $14 at Target, or available on streaming services Spotify and Apple Music. “Thanks so much to everyone for showing up and showing out,” Muccitelli said while giving out Free Spirit stickers to a crowd of students. Muccitelli says he felt grateful for the impressive student turnout. “My manager just reached out and asked me if I would put this together,” Muccitelli said. Sophomore Andrew Muccitelli was asked to help coordinate the event at Emerson through his internship at Sony Music where he works as an alternative college marketing representative. “This is the actual van from Khalid’s album cover, so we’re just trying to spread the word more and interact with students.” “We’ve been doing this for two weeks,” Carrow said. As a tour promoter, Carrow travels with the van to numerous universities to boost buzz for the album. RCA Records promoter Deshon Carrow says this is his first job. Organized by Khalid’s record label, RCA records, the visit to Emerson marked the ninth stop in the Free Spirit College Experience tour that plans to travel to 11 universities and colleges along the East Coast, including Boston University and Penn State University. I think this is a great campaign, especially since he’s doing this with college students and that’s his main target audience.” “I’ve been listening to Khalid since he’s been on Soundcloud so I’ve been singing ‘Saved’ and ‘Location’ all day.
“I’m really excited,” Francois said while waiting in a line of roughly 60 people that stretched into the Boylston alleyway. The Free Spirit van notoriously appears on Khalid’s album cover of the same name, which is to be released next week.Īs a longtime Khalid fan, sophomore Danielle Francois looked forward to the event. In an effort to promote both his upcoming album Free Spirit and movie Khalid: Free Spirit, the van blasted Khalid’s latest tracks while tour promoters handed out free stickers, water bottles, and t-shirts bearing Khalid’s name and album title. on Wednesday to get free merchandise from the back of rhythm and blues pop singer Khalid’s Free Spirit van.
Emerson students eagerly lined up on Boylston Street at 11 a.m.
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